Things includes in a sales kit and its importance:

Things includes in a sales kit and its importance

Doing sales is a life blood for an organization as this is the department which generates revenue and brings money inflow. To do sales one need to acquire some of the most important skills without which no one can succeed in sales profession. We have already discussed about the skills sets required to do effective sales https://bit.ly/2V3AafB

Sales kit is very important aspect while doing sales and it is because of sales kit you get equipped with the tools by which you can able to make an impression on customer’s mind about, how much sincere and dedicated you really are towards your work apart from the awesome skill sets you already equipped with. Sales kit is a very small thing generally, salesmen don’t even give importance to it but let me tell you if you have it, it will help you to close the sales, and it help you to make an impression on the mind of customer that you are having great sense of professionalism.   

Items in your kit may vary depending on the kind of model you are working (B2B or B2C). Below are the important tools or things which include in ones sales kit are:

1)      Company ID and visiting cards:

Always carry your Identity card while you are making a sales call or visiting to customers in person. Also, carry visiting cards and do exchanges of visiting cards wherever you make a visit and collect the cards of customers as well as this will become your database for work.

2)      Company Profile Brochure: 

As a sales professional you need to know everything about your company like when it’s originated, who is CEO/MD of the company, company hierarchy in the company, number of segments in which your company deals in, company turnover etc and usually all this things are represented in company profile brochure which helps you to do an effective presentation.

3)      Product Brochure:

It includes all the technical details about the product and if you are dealing with multiple technical products at that moment product brochures helps you to deal with exact facts and figures about your products.

4)      Clients List:

Usually, if we think from the perspective of customer we do an impulse purchasing and if we are buying a capital product we definitely do our research and take feedback from the users who are already using it. Hence as a sales person we help customers with this client list so they can take direct feedback from them about our post sales services etc. by providing client list we also generate the sense of trust in the mind of customers with the list. Therefore, it is very important part of your kit.

  

5)      Successful projects list:

 If your company deals in project management so always carry the copy of your successful completed project lists.

6)      Copy of Special Certifications:

 If your company possesses any certifications like BIS certificate, any award or recognition by an eminent body etc always carry copy of the same. Customers always belief on written documents and if you carry such documents with you it will help you to improve trust level of customers.

7)      Be Presentable:

Every salesperson need to carry themselves in such a way that one wants to listen to you and here your presentability comes into play.  Strictly follow below points:

·         Always carry a smile on your face and enthusiasm.

·         Always be in neat and clean formal attires.

·         Keep your stationery items & your folders of brochures and bag neat and clean.

·         Carry atleast one or two hankies with you all the time.

·         Carry Comb, Deodorant and face wet wipes to make yourself presentable after driving or travelling, its importance comes in if you are in field on two -wheeler.

·         Carry a water bottle and some mouth refreshing chocolates to smell good. Strictly avoid eating tobacco, pan masala etc while meeting with client or customers.

8)      Stationery which needs to carry:

 Now, you may think, why I am discussing about stationery items like Laptop, Laptop charger, Calculator, Pens, Pencils, Rubber, Sharpener, Scale, Marker visiting card folder, Mobile charger, Hands free, Notepad, company envelops & Blank white papers. All these items you always need to carry in your sales kit because if you are setting in front of customer and any one of the thing you required and you ask it from the customer it will hamper adversely on your reputation.

Now, what I am going to say may hurt some of the salesmen but it’s a bitter fact and we need to accept it and i.e. “Carrying a sales kit doesn’t guarantee a sales conversion, but it definitely help you to increase your chance of conversions and many a times it will give a sense of positivity about you in the mind of customers. This will provide you the scope that you may get next appointment, which further leads to make a conversion of your call into sales.”

I am appealing to all sales professionals that if you are not carrying your sales kit just try it once and feel the difference. I understand, how much pain we usually takes to make a call and if the outcome is negative well impact on the morale of the sales person. Your sales kit helps you to impress your prospective customers not only with your knowledge, but also with your charisma and personality.